Social Media

Taxi operators must embrace competition

A taxi war is brewing in Lesotho and it might turn bloody if cool heads don’t prevail. The battle is between the traditional taxis and Catch-a-Ride, a group of drivers who use social media to pick up commuters. Traditional taxi operators claim Catch-a-Ride is an illegal business “stealing” passengers and “killing” their business. They have threatened to use every means necessary to fight back. That’s a mild way of saying they will use violence.

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