HOA Hlamatseha is a Sesotho expression that means lots of riches. Econet Telecom Lesotho is running a campaign by that name. This week, Mamiki Khemisi struck the jackpot after she won the M150 000 prize during the Hoa Hlamatseha #EconetBlueOceans campaign for January. The winner, from Masowe in Maseru, was announced at an event held at the Sefika Complex on Monday.
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The Hoa Hlamatseha campaign allows customers to participate in a series of engaging activities, ranging from sending SMSs to opting-in as they purchase data or calling bundles.
Each participation earns customers points, contributing to their overall tally and increasing their chances of winning the grand prize.
Beyond being a celebration of connectivity, the campaign demonstrates Econet’s commitment to fostering a sense of community and shared joy.
“This campaign, a hallmark of Econet Telecom Lesotho’s commitment to celebrating and giving back to its loyal customer base, represents a culmination of joy, generosity, and community spirit,” ’Mapusetso Ntšekhe, Econet’s General Manager for Marketing, Communications and Customer Experience, said.
Ntšekhe said Econet recognises the importance of cultivating lasting relationships with its customers and understands that customer loyalty goes beyond the quality of service alone.
She added that by organising such campaigns, the company aims to foster a sense of belonging and appreciation among its customer base.
“Handing over this M150 000 grand prize winner for the month of January symbolises Econet’s dedication to make a meaningful impact in the lives of its customers and the broader community,” Ntšekhe said.
“In a world where communication is crucial, Econet is not only bridging the digital gap but also creating a bridge of shared joy and celebration,” she said.
Khemisi joins a distinguished list of individuals who have been positively touched by Econet Telecom Lesotho’s commitment to excellence and innovation in Lesotho’s rapidly evolving telecommunications industry.
Her selection as the grand prize winner serves as a testament to her loyalty and the enduring bond between Econet and its valued customers.
“I’m overwhelmed and equally excited to be announced by Econet as the winner of the M150 000 grand prize,” Khemisi said.
She further noted that “this amazing reward for my involvement in the campaign will be essential towards establishing a juice bottling company that’s already in the pipeline in partnership with my mom”.
By unveiling staggering cash prizes of M100 000, M150 000 and M200 000, Econet is setting a new standard for corporate generosity aimed at alleviating challenges faced by individuals and families in tough economic times.
In addition to the grand prizes, Econet customers also have the chance to walk away with M500 in daily prizes, M2 000 in weekly prizes, and smartphones.
Staff Reporter